Fernando Carreira

Fernando Carreira

Creative & Technology Director / Founder at MonsterBoy
São Paulo Area, Brazil, 巴西

概要

With over 23 years experience as Art and Creative Director, Fernando has a bachelor degree in Advertising & Marketing and built his portfolio on the multinational advertising and branded content agencies.
 
Seeking for new ventures, in 2008 started in the digital market and become a business man when he assumed as ECD and partner of Fluor, a digital agency company.
 
Integrating all of his skills in communication, marketing, technology, business management and adding that to his geeky side, in 2011 he founded his first production company, the goodfellas, with the purpose of bringing creative and technological solutions to brands.
 
Participated on the development project of Adobe’s Digital Publishing Suite software, along with WIRED Magazine and a group of developers worldwide, becoming a pioneer on the creation and production for mobile devices. 
 
Won a Gold Lion at the Cannes Lions Festival for Bradesco Seguros in partnership with AlmapBBDO.
 
In 2013 & 2014, took home 3 additional Lions in Cannes making his company the most awarded digital production company at the Festival in the category Mobile.

His work has also been acknowledged in worldwide advertising festivals such as Clio, One Show, ADC, LIA London Festival, El Ojo de Iberoamerica, Wave Festival, FIAP, CCSP and Prêmio Abril de Publicidade.
 
He was invited to be Head of Digital at New Content, integrating and leading different teams to create and publish branded content in several digital platforms and developing new publishing technologies.
 
Grouping all the creativity, talent and experience Fernando has in his professional years, he founded in 2015, a cinema & digital production company called MonsterBoy.
It develops interactive experiences with a mission to bring ideas to life, no matter platform. In addition, also creates and produces TV commercials, branded content videos and TV Shows.
 
European citizen open for new challenges and opportunities as a professional and with MonsterBoy solutions.

Positions

Creative & Technology Director / Founder
MonsterBoy
巴西
October 2015 - Present (4年 10个月)
Integrating all the creativity, talent and experience Fernando has in his professional years, he founded in late 2015, a cinema & digital production company called Monster Boy. It develops interactive experiences for brands with a mission to bring ideas to life, no matter the communication platform.In addition, company also creates and produces videos for TV commercials, branded content and TV Shows.Main clients are Senac Hotels, New Content, Nestlé, Vivo, Publicis, Vimer and Dermacyd.
Head of Digital / Digital Creative Director
São Paulo, 巴西
November 2014 - October 2015 (11个月)
Invited to be Head of Digital at New Content, one of the most important Branded Content company in Brazil integrating and leading different teams to create and publish branded content in several digital platforms and developing new publishing technologies.
Main clientes were TAM, O Boticário, Nestlé, Unilever, VW, Wine and Livraria Cultura.
Creative & Technology Director
NextPage Sistemas de Gestão de Conteúdo
巴西
May 2014 - November 2014 (6个月)
Associated with NextPage he developed educational content being responsible for apps for Abril Educação, FTD, Estadão, Bayer and for the very first digital Annual for CCSP (Brazilian Creative Club).
Creative & Technology Director / Founder
the goodfellas
巴西
November 2011 - May 2014 (2年 6个月)
Integrating all of his skills in communication, marketing, technology, business management and adding that to his geeky side, in 2011 he founded his first production company, the goodfellas, with the purpose of bringing creative and technological solutions to brands.In 2012, won a Gold Lion at the Cannes Lions Festival for “Fake Ad” for Bradesco Seguros in partnership with AlmapBBDO, the first and only ever Gold Lion given for an iPad ad.  In 2013, took home 2 additional Lions in Cannes. A Silver Lion awarded for job done for Peugeot with Y&R and a Bronze Lion for job done for Audi with AlmapBBDO making his company the most awarded digital production company at the Festival in the category Mobile. In 2014, won another Bronze Lion in Cannes for Marisa Lingerie and AlmapBBDO.His work has also been acknowledged in worldwide advertising festivals such as Clio, One Show, ADC, New York Festivals, El Ojo de Iberoamerica, Tomorrow Awards, CCSP and Prêmio Abril de Publicidade, winning at this last one 3 Digital Grand Prix in a roll.Chosen by the Art Director’s Club, based in New York City, produced the ADC Annuals app and the Brazilian iPad versions of Forbes, Billboard and Harper's Bazaar magazines.Main clients: AlmapBBDO, DM9DDB, F/Nazca Saatchi and Saatchi, JWT, Publicis, Wieden+Kennedy, Y&R, Honda, Nike, Audi, Peugeot, Motorola, VW, Ford , HSBC, among others.
Executive Creative Director & Partner
fluor publicidade
巴西
November 2008 - October 2011 (2年 11个月)
In 2008 started in the digital market and become an entrepreneur when assumed as a ECD and partner of Fluor, a digital agency company.Since then has been learning and developing digital skills such: digital planning, social media, UI/UX, gamification; leading designers, information architect and developers teams.Participated in the development of Adobe Digital Publishing Suite software, along with WIRED magazine and a group of developers around the world, becoming a pioneer in the creation and production of interactive magazines, books and ads for iPad and other mobile devices since 2010. 

Main clients: Betboo, GameVC, AlmapBBDO, Talent Marcel and Netpoints.
Freelance Art Director
São Paulo, 巴西
November 2008 - March 2009 (4个月)
Clients: Meredes-Benz, Smart, Chrysler, Jeep and Procter & Gamble.
Senior Art Director
MPM Propaganda
巴西
April 2008 - September 2008 (5个月)
Main clients:GVT Telecom, Sundown Bikes, SulAmerica and Bridgestone.
Head of Art - Senior Art Director
QG Propaganda
巴西
September 2007 - April 2008 (7个月)
First experience leading a creative team.Created campaigns for:RedeTV, Banco Panamericano, Cacau Show, Dicico and Hopi Hari.
Senior Art Director
São Paulo, 巴西
January 2006 - July 2007 (1年 6个月)
Created campaigns for the following clients:Nestlé, AXN, Sony, Sadia, Bradesco, Procter & Gamble, Renault, Mackenzie University, etc.Awards:CCSPGold - El Ojo de IberoAmerica - 2006
Senior Art Director
São Paulo, 巴西
August 2004 - January 2006 (1年 5个月)
Created campaigns for:Caixa Econômica Bank, Nova Schin, Honda, Vivo Telecom, Panasonic, UZO Telecom Portugal, Electrolux, etc.
5386 Balloon

Balloon

品牌:
Jameson
广告公司:
Fischer+Fala!
1590 Cartas

Cartas

品牌:
Panasonic
广告公司:
Fischer+Fala!
1432 Flat TV/2

Flat TV/2

品牌:
Panasonic
广告公司:
Fischer+Fala!
2307 Flat TV

Flat TV

品牌:
Panasonic
广告公司:
Fischer+Fala!

Education

Executive Seminar: Creative Leadership

2013 (1年)

Bachelor

1995 - 1998 (3年)

Graphic Design

1992 - 1995 (3年)

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