Thiago Carvalho
Group Creative Director at Huge
New York, 美国
标题Soundlab
广告公司
广告战役 Soundlab
广告主 Leica Gallery São Paulo
品牌 Leica Institutional
首次发布日期 2015
行业领域 文化、休闲及体育
剧情简介 (原始语言) The objective was to celebrate the 100 years of the first Leica Camera and generate buzz around the opening of Leica Gallery in São Paulo. The objectives were to bring people to the gallery and to mark the occasion of the centennial forever. Our strategy began with an online film, to generate buzz around the gallery’s opening. Then, after the gallery opened, we simultaneously released Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. Six photographs were chosen. Their sounds were re-imagined and recorded in 3D Binaural technology, to create the sensation of 360 degrees sound, and give listeners the feeling of being right in the photographers’ shoes at the decisive moment. In Leica Gallery São Paulo’s opening week, visitors could come into a container placed inside the gallery, put on headphones and be transported into some of the greatest photographs of all time. The tracks were also released as a vinyl collection was pressed. 100 boxed-sets of vinyl records containing the tracks were distributed to clients and to the press. The boxes also contained posters for each of the tracks. To honor Leica’s “made by hand” tradition, everything was hand-crafted.
媒体类别 Web Film
长度
客户主管
客户企划
执行创意总监
执行创意总监
文案
文案
美术指导
美术指导
广告公司制片
摄影师
制作公司
导演
摄影指导

Trending

Create a free Talent profile and become a member of AdForum

Get Started