Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, 美国
| 标题 | InoVision |
| 广告公司 | The Borenstein Group, Inc. |
| 广告战役 | InoVision |
| 广告主 | Marlin Integrated Capital |
| 品牌 | InoVision |
| Posted | 4月 2006 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | For Utility People By Utility People. |
| 剧情简介 | When InoVision, the nation's largest financial services provider for "after collection solutions" to large electric and gas utilities, retained The Borenstein Group to help market its highly progressive business solution to a group of C-level industry executives who inherently aren't risk takers or early adapters. Leveraging its expertise in C-level communications, The Borenstein Group developed an integrated marketing collateral system that was anchored around the creative metaphor of a vibrant flower growing in the middle of a waterless-desert of debt. It helped illustrate InoVision's Unique Selling Proposition: Helping Utilities sell dormant bad debt accounts and infuse instant cash to their ailing bottom line. |
| 哲学 | Leveraging its expertise in C-level communications, The Borenstein Group developed an integrated marketing collateral system that was anchored around the creative metaphor of a vibrant flower growing in the middle of a waterless-desert of debt. It helped illustrate InoVision's Unique Selling. This message especially resonated as financial stock market pressures made profitability more visible than ever before. |
| 结果 | Achieved high visibility and acceptance among CFOs of large-scale Utilities. Empowered company to penetrate major accounts as planned. |
| 媒体类别 | Brochure |
| 市场 | 美国 |
| 执行创意总监 | Gal Borenstein |
| 创意总监 | Clayton Tompkins |
More Work
SEE ALLBeyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.