Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, 美国
| 标题 | Go From Zero to a Hero |
| 标题 (原始语言) | English |
| 广告公司 | The Borenstein Group, Inc. |
| 广告战役 | Go From Zero to a Hero |
| 广告主 | Marlin Integrated Capital |
| 品牌 | Inovision |
| Posted | 4月 2006 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | Go From Zero to a Hero |
| 剧情简介 | noVision is a leading financial services provider that specializes in buying account receivables debt portfolios from large electric and gas utilities nationwide. It challenged The Borenstein Group to raise the awareness for its progressive business solution to an audience of highly conservative financial executives who have never outsourced before, through a print trade advertising campaign. |
| 哲学 | The Borenstein Group responded by identifying the strategic reason for any senior decision maker to change their purchasing behavior: their personal stake in the game. Entitled "Go from Zero to a Hero", we've deployed a memorable print ad campaign that demonstrated how Chief Financial Officers can positively transform their corporate bottom line, while getting credit for being thought leaders within their own organizations. A win-win proposition for change. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 执行创意总监 | Gal Borenstein |
| 创意总监 | Clayton Tompkins |
More Work
SEE ALLInoVision
- 品牌:
- InoVision
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.