Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, 美国
| 标题 | Beyond 4x6 |
| 广告公司 | The Borenstein Group, Inc. |
| 广告战役 | Beyond 4x6 - Lucidiom |
| 广告主 | Lucidiom |
| 品牌 | Lucidiom |
| Posted | 4月 2006 |
| 行业领域 | 相片冲印 |
| 广告口号 | Your Business. In Focus. |
| 剧情简介 | Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP. |
| 哲学 | The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins. |
| 媒体类别 | 网站 |
| 市场 | 美国 |
| 更多信息 | www.lucidiom.com |
| 执行创意总监 | Gal Borenstein |
| 创意总监 | Clayton Tompkins |
More Work
SEE ALLInoVision
- 品牌:
- InoVision
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.