Clayton Tompkins
Executive Creative Director / Partner at Earth2Sun Marketing Partners
Washington D.C, 美国
标题I Am Marconi
广告公司
广告战役 I Am Marconi
广告主 Marconi
品牌 Marconi Federal
Posted4月 2006
行业领域 商业服务
广告口号 I Am Marconi
剧情简介 When Marconi, a trusted partner of the U.S. Federal Government, and a provider of mission-critical networking and telecommunications equipment, was ready to get the word out about its new IP services, it called upon The Borenstein Group—to develop and launch an effective ad campaign in the competitive federal telecom arena.
哲学 The Borenstein Group placed premium value on increasing prospect visibility to Marconi’s engineers. Entitled "I am Marconi", the high-impact advertising campaign introduces the people who design and build the nation’s mission-oriented networks and systems, and who work to make sure that Marconi technology exceeds expectations.

At your site or behind the scenes, the people at Marconi Federal represent engineering excellence. Each one is proud to tell you, "I am Marconi."
问题 1. Articulate Marconi's market leadership positioning in secure telecom networking.

2. Raise strategic awareness level of Marconi Federal's long-term commitment to secure networking market.

3. Raise brand awareness of Marconi's commitment to engineering excellence across all technology platforms and solutions.

4. Create a branding platform to build messaging that will compell C-Levels accept new product launches in the Marconi Excellence context.
结果 Ad Awareness Studies showed a dramatic increase in name recognition, product awareness, and strategic visibility in the Federal Telecom and IT markets. For more specific campaign results, please contact The Borenstein Group.
媒体类别 杂志
市场 美国
执行创意总监
创意总监

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