Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, 美国
| 标题 | Everyday Lives enhanced by Serco |
| 广告公司 | The Borenstein Group, Inc. |
| 广告战役 | Everyday Lives enhanced by Serco |
| 广告主 | Serco |
| 品牌 | Serco |
| Posted | 4月 2006 |
| 行业领域 | 顾问、研究与分析公司 |
| 广告口号 | Everyday Lives, enhanced by Serco. |
| 哲学 | Instantly recognizing the need to localize Serco's brand of excellence in service, The Borenstein Group created an inspiring ad that focused not on the corporation but on what it does for America's soldiers: delivery of effective support services. Featuring the emotional moment of a father returning from war to hugs his kids, helped Serco get positive brand exposure in leading defense and government publications. |
| 问题 | When Serco, one of the world's largest public sector contractors, whose based in the United Kingdom, acquired Resource Consultants Inc., a large beltway-based defense contractor, it needed an effective advertising campaign that will facilitate a smooth brand transition in the highly-competitive defense marketing arena. It entrusted The Borenstein Group to get the message to market. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 执行创意总监 | Gal Borenstein |
| 创意总监 | Clayton Tompkins |
More Work
SEE ALLInoVision
- 品牌:
- InoVision
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.
Beyond 4x6
- 品牌:
- Lucidiom
- 广告公司:
- The Borenstein Group, Inc.