Agathe Bousquet
CEO at Pubicis Groupe
Paris, 法国
标题Episode 17 - T’es sûr…
广告公司
广告战役 The ElectRIC saga
广告主 EDF
品牌 EDF
首次发布日期 2016 / 12
行业领域 水、电及煤气服务,公用事业
剧情简介 Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively.
And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
媒体类别 电视
长度
导演
Communications Director
Director, Brand Management
广告经理
广告经理
广告经理
Chief Executive Officer (CEO)
Managing Partner
客户总监
客户经理
执行创意总监
文案
美术指导
Agency TV Producer
制片

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