Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, 德国
标题Asics Gel Tv
广告公司
广告战役 Asics Gel Tv
广告主 ASICS Corporation
品牌 Asics
Posted6月 2005
行业领域 运动鞋
剧情简介 The aim is to create curiosity for the European launch of a new running shoe from the Japanese sports brand ASICS, targeting young consumers for the first time. The website has to explain the benefits of its unique GEL cushioning technology. The heart of the site is the viral film. A Japanese home shopping show featuring two hosts who offer "GEL", a strange, red, shock-absorbing substance and demonstrate its effects in an outrageous way. But as a real online shop, GEL.TV has more strange products to offer, other than the running shoe, including a special merchandising product section and interactive e-cards.
媒体类别 互动
市场 德国
更多信息 www.gel.tv/cannes/main.php
创意总监
创意总监
美术指导
文案
设计师

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