Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, 德国
| 标题 | Made of Defeat – A Photographic Tale. |
| 广告公司 | HeimatTBWA\ |
| 广告战役 | Free Democrats Made of Defeat – A Photographic Tale. |
| 广告主 | Free Democratic Party |
| 品牌 | Free Democratic Party |
| Posted | 11月 2018 |
| 行业领域 | 政党、政党候选人 |
| 剧情简介 | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Matthias Storath |
| 文案 | Felix Brockmeyer |
| 文案 | Sebastian Stumpf |
| 文案 | Berthold Brodowski |
| 美术指导 | Felix Steiner |
| 美术指导 | Esra Gülmen |
| 摄影师 | Daniel Rosenthal |
| 广告公司制片 | Charlotte Kühn |
| Graphic Designer | Martin Glöckner |
| Graphic Designer | Tim Krieger |
| Graphic Designer | Oliver Kindermann |
| Graphic Designer | Bogdan Rackow |
| 首席创意官 | Guido Heffels |
| 首席创意官 | Matthias Storath |
| 战略企划 | Andreas Mengele |
| 剪辑师 | Jonas Schubert |
| 剪辑师 | Marco Thau |
| 剪辑师 | Jan Lagowski |
| Social Media Manager | Sven Goldbach |
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