Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, 德国
标题Board 5
广告公司
广告战役 Feed Your Creativity
广告主 Art Directors Club Germany
品牌 Art Directors Club Germany
首次发布日期 2018
行业领域 其他
哲学 Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
媒体类别 Packaging, Branding & Design
Agency Account Manager
首席创意官
首席创意官
Creative Director
文案
文案
Agency Producer
Graphic Designer
Graphic Designer
插图画家
制作公司
制作公司
Producer
Editor
剪辑师
剪辑师
Agency Print Producer
Agency Print Producer
Agency Production Manager
Agency Production Manager
Music Supervisor
Sound Engineer
Sound Engineer
Sound Engineer
Film/TV Studio Company

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