| 标题 | Boys |
| 标题 (原始语言) | Jungs |
| 广告公司 | DDB Berlin |
| 广告战役 | For boys who were always men - Volkswagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 5月 2005 |
| 产品 | Golf GTI |
| 行业领域 | 轿车 |
| 广告口号 | For boys who were always men |
| 广告口号 (原始语言) | Für Jungs, die damals schon Männer waren |
| 剧情简介 | SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 德国 |
| Soundtrack | Jerk Out |
| 创意总监 | Wolfgang Schneider |
| 创意总监 | Mathias Stiller |
| 广告公司制片 | Marion Lange |
| 文案 | Ulrich Lützenkirchen |
| 美术指导 | Sandra Schilling |
| 制作公司 | @radical.media GmbH |
| 制作公司制片 | Christine Lochte |
| 制片 | Christine Lochte |
| 制作公司制片 | Ben Schneider |
| 导演 | Steve Miller |
| 剪辑师 | Sven Budelmann |
| 音乐 | The Caesar's |
| 客户经理 | Michael Lamm |
| 客户经理 | Cathleen Losch |
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