| 标题 | The Seller |
| 标题 (原始语言) | Le vendeur |
| Brief | The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical. |
| 广告公司 | Altmann+Partners |
| 广告战役 | Pour les magasins spécialisés bio, la bio c’est avant tout une éthique |
| 广告主 | Synadis |
| 品牌 | Synadis |
| Posted | 12月 2020 |
| 行业领域 | 食品 |
| 剧情简介 | While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines. |
| 媒体类别 | 影视 |
| 创意总监 | Olivier Altmann |
| 文案 | Dimitri Lucas |
| 美术指导 | Anthony Lietart |
| 广告公司制片 | Jessica Piergiovanni |
| 导演 | Hugues de la Brosse |
| 制作公司 | Birth Productions |
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