Virgile Lassalle
Copywriter at Romance
Paris, 法国
标题I love the way you put your toothbrush in my glass
BriefToday, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.
广告公司
广告战役 Commitment is sexy
广告主 Match.com
品牌 Match
Posted11月 2019
行业领域 社区网站
剧情简介 Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.
问题 Europe's leading dating services.
媒体类别 平面
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
首席创意官
执行创意总监
执行创意总监
创意团队
创意团队
创意团队
Associate Director
战略企划
战略企划
客户经理
客户主管
项目经理
Social Media Manager
Print Producer
Print Producer

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