| 标题 | The Ecological Bus Lane |
| 标题 (原始语言) | Le couloir de bus écologique |
| 广告公司 |
FCB Paris
|
| 广告战役 |
We are Going On and On... - RATP
|
| 广告主 |
RATP
|
| 品牌 |
RATP
|
| 首次发布日期 |
2004 / 4
|
| 产品 |
Mass Transit
|
| 产品 (原始语言) | Transports publics
|
| 行业领域 | 公共交通
|
| 广告口号 | In 2004, 97% of our buses are ecological |
| 广告口号 (原始语言) | En 2004, 97% des bus écologiques |
| 剧情简介 | The ad shows a bus lane covered with grass. People are waiting at the bus stop. The bus lane is now perceived as a grass alley. |
| 哲学 | With this new campaign the agency shows the efforts the RATP does for its clients. Now, we are showing what RATP is all about : constant improvement of its service to better serve its clients. On this particular ad, we show that the RATP regarding environnement is very competitive as all most all of its buses are now ecological. This to reduce pollution levels in the city... |
| 问题
| The Metro and bus system in Paris is a public service. Parisians think that the service is poor and that nothing is done to improve it. They have a negative image of the brand regarding taking the client into account. |
| 媒体类别 |
平面
|
| 市场 | 法国 |
| 执行创意总监 |
Thomas Stern
|
| 创意总监 |
Thierry Chantier
|
| 美术指导 |
Francis de-Ligt
|
| 文案 |
Eric Lavenac
|
| 摄影师 |
Marc Gouby
|
| 客户总监 |
Gabrielle Chêne
|
| 客户主管 |
Luc Bourgery
|
| 广告经理 |
Gilles Alligner
|
| 广告经理 |
Ludovic Bajard
|
| 广告经理 |
Nadine Nemecek
|
| 美术指导 |
Nicolas Denis
|
| 客户经理 |
Cathy Jarno
|
| 客户经理 |
Gisèle Doublet
|
