| 标题 | The Thrill of Victory |
| 广告公司 | DDB Paris |
| 广告战役 | The Thrill of Victory |
| 广告主 | Amnesty International |
| 品牌 | Amnesty International |
| 首次发布日期 | 2018 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | It all started with one simple human truth: everyone wants to be part of something that succeeds. Success is what the NGO’s activists believe in, it’s what gives them the strength to fight every day for human rights. And when they achieve the victory, it feels like nothing else in the world. A motivational message that breaks the codes of guilt or pity often used in charity communications.Amnesty International France doesn’t ask your support to fight. It asks for your support to win.A true shot of adrenaline, the film was shot like a music video and it depicts powerful scenes of emotions that are felt by activists all over the world when the time finally comes for them to win. A film that shows an intense kind of joy and celebration and is at the same time a tribute to the fight and struggles Amnesty activists engage in every day. |
| 哲学 | It all started with one simple human truth: everyone wants to be part of something that succeeds. Success gives activists the strength to fight every day for human rights. And when they achieve the victory, it feels like nothing else in the world. A motivational message that breaks the codes of guilt or pity often used in charity communications. |
| 问题 | To remain effective, Amnesty International France has to bring new blood into the movement. Recruiting is the real challenge in today’s times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action. DDB Paris was tasked with reigniting the activism in the heart of Amnesty International. The agency completely reinvented the brand platform, revisiting Amnesty International’s identity and history to resonate with new audiences and new forms of activism. |
| 媒体类别 | Web Film |
| 长度 | |
| Grade | Framestore |
| 执行创意总监 | Alexander Kalchev |
| 创意团队 | Clément Oberlin |
| 战略企划 | Odile Song |
| Head of TV | Corinne Persch |
| 制作公司 | Somesuch |
| 制作公司 | Insurrection |
| 导演 | George Belfield |
| 摄影指导 | Zack Spiger |
| 后期制作 | Mathematic |
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