标题 | Sharing the Same Dream |
广告公司 | Leo Burnett |
广告战役 | Sharing the Same Dream |
广告主 | Li Ning |
品牌 | Li Ning |
Posted | 9月 2004 |
行业领域 | 服装、时装和鞋类 |
广告口号 | We share the same dream, we are all Made in China. |
剧情简介 | Launching in time for the Athens Olympics, the latest campaign for China's sportswear giant Li Ning features five sportsmen and women from China's national Olympic team, who together are chasing the same dream. Leveraging the athletes' and the company's "Made in China" heritage, Li Ning ignites the Olympic spirit and encourages China's youth to make their dreams of a bright future a reality. |
媒体类别 | 电视 |
长度 | |
市场 | 中国 |
集团创意总监 | Attlee Ku |
创意组长 | Annie Sun |
美术指导 | Taro Zhang |
美术指导 | Babby Zhou |
美术指导 | Apple Jiang |
文案 | Charlotte Luo |
制片 | Amber Yu |
导演 | Li Wei Ran |
制作公司 | Perfect Life |
客户经理 | Gu Lea |
客户总监 | Veronica Chow |