| 标题 | Direct Line 2 |
| 广告公司 | Mortimer Whittaker O'Sullivan Advertising |
| 广告战役 | How a red phone grew a super product into a superbrand - Direct Line |
| 广告主 | The Royal Bank of Scotland |
| 品牌 | Direct Line |
| Posted | 8月 2004 |
| 产品 | Motor Insurance |
| 行业领域 | 保险 |
| 结果 | Direct Line has grown from a low cost motor insurer into a superbrand with nine separate businesses and £355m profit, thanks to its famous Red Phone Advertising. By creating a disproportionately high level of customer demand and loyalty, it has generated economies of scale creating the highest margins in the entire UK insurance industry. This has created a minimum additional profit of £1 billion since 1990 every £1 spent delivers over £4 profit. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| Planning Director | Dom Boyd |
| 广告经理 | Jim Wallace |
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