Elisa Edmonds
Head of Planning at WCRS
London, 英国
标题Check List
广告公司
广告战役 The Cows Want It Back - Arla Foods
广告主 Arla Foods
品牌 Cravendale
Posted8月 2004
行业领域 牛奶和奶制品
哲学 Cravendale’s story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasn’t entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit.

Furthermore, the case provides exciting new learning by quantifying the value of integration.
结果 Cravendale’s story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasn’t entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
媒体类别 影视
长度
市场 英国
Econometrician
客户企划
客户总监
Econometrician
Planning Director
广告经理

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started