标题 | Check List |
广告公司 | DDB Matrix |
广告战役 | The Cows Want It Back - Arla Foods |
广告主 | Arla Foods |
品牌 | Cravendale |
Posted | 8月 2004 |
行业领域 | 牛奶和奶制品 |
哲学 | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
结果 | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
媒体类别 | 影视 |
长度 | |
市场 | 英国 |
Econometrician | Les Binet |
客户企划 | Elisa Edmonds |
客户总监 | Justin Notley |
Econometrician | Sara Donoghugh |
Planning Director | Sarah Carter |
广告经理 | Hanne Søndergaard |