| 标题 | Say it Tika |
| 广告公司 | FCB New Zealand |
| 广告战役 | Say it Tika |
| 广告主 | Vodafone |
| 品牌 | Vodafone |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 电信服务 |
| 剧情简介 | New Zealand’s indigenous Maori language is a unique part of our national identity. But sadly, it’s in decline. And technology sure isn’t helping. In 2017 alone, over half a million New Zealanders heard Google Maps mispronounce Maori place names every day. Vodafone New Zealand, who connect half the country to Google Maps and are a long-standing advocate for the language, wanted to set things right. So we launched “Say It Tika” (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronouncation blunders at sayittika.co.nz. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | James Mok |
| 执行创意总监 | Tony Clewett |
| Creative Manager | Lennie Galloway |
| Creative Manager | Thomas Gledhill |
| Creative Services Director | Jenni Doubleday |
| Head of Content Production | Pip Mayne |
| Managing Director | Fleur Head |
| Group Account Director | Jo Taylor |
| 客户总监 | Emma Richardson |
| 战略企划 | Murray Streets |
| 客户总监 | Joanna James |
| 摄影师 | Arvid Eriksson |
| 客户主管 | Katie Smith |
| Executive Digital Producer | James McMullan |
| Digital Creative Director | Matthew Barnes |
| 数字设计 | Andrew Jackson |
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