KFC - "Shakin' Shakin'"

Ogilvy South Africa

Ogilvy South Africa Bryanston, 南非

奖项

9853

品牌: KFC
国家: 南非

广告主: KFC

标题	Shakin' Shakin'
广告公司	Ogilvy South Africa
广告战役	Shakin' Shakin'
广告主	KFC
品牌	KFC
首次发布日期	2016 / 2
行业领域	餐馆与快餐
剧情简介	KFC’s new ShakinShakin meal has a novel USP; it was made to be shaken. And KFC wanted to sell it to an audience that appreciated novelty: the notoriously fickle youth. We built an interactive mobile video for KFC Shakin Shakin where the more you shake your phone, the more flavor you add to the video. The thing with the youth is that they watch a lot of video on their mobiles. And no one ever takes advantage of this. That’s why we made an interactive video where the more consumers shake it, the more flavor gets added. Just like the product itself. The easy part was hacking the phone’s accelerometer. The hard part was convincingly shaking a whole scene. To do this we had to build a special stage that we could drop over and over. Additionally, we had to use a combination of dummies and those kung fu wires to give the illusion of people being shaken around. People loved it. They shook their phones over and over to watch people fly around like ragdolls and see things get progressively crazier and crazier. We had over a million views on the video with more than 5 million shakes. We also moved a ton of vouchers as people became intrigued enough to try the product. All this proves that while the youth might be fickle, they still love interactive video that makes them laugh. Especially if they can watch it on their phones.
媒体类别	案例研究
长度	75 seconds
美术指导	Tammy Retter
美术指导	Robert Hart
文案	David Krueger
文案	Justin Oswald
首席创意官	Pete Case
创意总监	Molefi Thulo
创意总监	Fred Cilliers
设计师	Kevin Whiteman
设计师	Adriaan Steyn
制作公司	Spitfire Films
制作公司	Produce Sound
制作公司	Bladeworks
导演	Ak .
制片	Maurice Dingli
制片	Cherice Whewell
广告公司制片	Lesley Roe
Chief Marketing Officer (CMO)	Jacques Cronje
Chief Marketing Officer (CMO)	Emma Coville
Chief Marketing Officer (CMO)	Vickey Jacoby
Chief Marketing Officer (CMO)	Mike Middleton
Chief Marketing Officer (CMO)	Thabisa Mkhwanazi
Digital Content Strategist	Bridget Christensen
Social Content Strategist	Lauren McInnes
Social Content Strategist	Simone Davies
Social Content Strategist	Ismail Jooma
Digital Agency	Gloo@Ogilvy
剪辑师	Ed Van Blerk
剪辑师	Ryan James Young
执行创意总监	Mariana O’Kelly
执行创意总监	Matthew Barnes
Sound Designer	Louis Enslin
User Interface Designer	Gloo@Ogilvy Dev Team