| 标题 | Pierce DNA |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | DNA - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 11月 2007 |
| 产品 | NBA Live '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | How Does It Feel? |
| 剧情简介 | NBA superstar Paul Pierce is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons showing his every movement in detail. Basketball is truly part of Pauls DNA. |
| 问题 | To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Marc D'Avignon |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 执行制片 | Jelly Helm |
| 执行制片 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 美术指导 | Chris Thurman |
| 广告公司制片 | Andy Murillo |
| 制作公司 | Prologue Films |
| 后期制作 | Prologue Films |
| 音频后期制作 | Lime Studios |
| 导演 | Kyle Cooper |
| 导演 | Jesse Jones |
| 导演 | Danny Yount |
| 音效设计公司 | Beacon Street |
| 音乐公司 | Beacon Street |
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