标题 | Field Generals |
广告公司 | Wieden + Kennedy |
广告战役 | Madden NFL '08 - EA Sports |
广告主 | Electronic Arts Inc. |
品牌 | EA Sports |
Posted | 8月 2007 |
产品 | Madden NFL '08 |
行业领域 | 视频游戏/电玩控制器 |
广告口号 | It's in the game. |
剧情简介 | This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life. |
问题 | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
媒体类别 | 影视 |
长度 | |
市场 | 美国 |
后期制作 | Joint Editorial House |
音频后期制作 | Joint Editorial House |
创意总监 | Jose Cabaco |
创意总监 | Tim Wolf |
文案 | Will Ulbricht |
美术指导 | Lee Jennings |
客户总监 | Steve Barry |
客户总监 | Victoria Krueger |
制片 | Corey Bartha |
执行创意总监 | Jelly Helm |
执行创意总监 | Steve Luker |
广告公司执行制片 | Ben Grylewicz |
制作公司 | RadicalMedia |
导演 | Greg Kohs |
剪辑师 | Matt Hilber |
摄影指导 | Chris Hornbecker |
音乐公司 | Pump Audio, Inc. |