Jose Cabaco
创意总监 at Havas Global
New York, 美国
标题Field Generals
广告公司
广告战役 Madden NFL '08 - EA Sports
广告主 Electronic Arts Inc.
品牌 EA Sports
Posted8月 2007
产品 Madden NFL '08
行业领域 视频游戏/电玩控制器
广告口号 It's in the game.
剧情简介 This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns – at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life.
问题 To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
媒体类别 影视
长度
市场 美国
后期制作
音频后期制作
创意总监
创意总监
文案
美术指导
客户总监
客户总监
制片
执行创意总监 Jelly Helm
执行创意总监
广告公司执行制片
制作公司
导演
剪辑师
摄影指导
音乐公司

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