| 标题 | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| 广告公司 | HeimatTBWA\ |
| 广告战役 | McFamilies |
| 广告主 | McDonald’s |
| 品牌 | McDonald's |
| Posted | 11月 2019 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | McDonald’s |
| 媒体类别 | Packaging, Branding & Design |
| 首席创意官 | Guido Heffels |
| 首席创意官 | Matthias Storath |
| 创意总监 | Esra Gülmen |
| 创意总监 | Nicolas Blaettry |
| 美术指导 | Marco Russo |
| 美术指导 | Adriana Liotta |
| 文案 | Gaia Bonetti |
| 文案 | Lisa Reissner |
| 客户总监 | Elisabeth Treichel |
| Creative Services Manager | Carola Storto |
| 广告公司制片 | Jan-Hendrik Scholz |
| 剪辑师 | Facundo Prats |
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