Laut gegen Nazis - ""#unfollowme. The hashtag against hate.""

HeimatTBWA\

HeimatTBWA\ Berlin, 德国

奖项

7854

该广告属于ACT Responsible项目展品

品牌: Laut gegen Nazis
国家: 德国

广告主: Loud Against Nazis

标题	"#unfollowme. The hashtag against hate."
广告公司	HeimatTBWA\
广告战役	Loud against Nazis "#unfollowme. The hashtag against hate."
广告主	Loud Against Nazis
品牌	Laut gegen Nazis
首次发布日期	2019
行业领域	机构/公益组织/非盈利组织
剧情简介	Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
媒体类别	互动
长度	109 seconds
首席创意官	Guido Heffels
Chief Creative Officer / Copywriter	Matthias Storath
Excecutive Creative Director	Tom Hauser
Creative Director	Teresa Jung
Creative Director	Esra Gülmen
文案	Morgan-Lee Wagner
美术指导	Marco Russo
美术指导	Valerio Amaro
Account Manager	Anne-Katharina Huesmann
Account Manager	Leila Tegguer
Planning Director	Alexander Glasneck
Chief Executive Officer (CEO)	Mirko Kaminski
Account Manager	Anika Bresser
Account Manager	Theresia Vogel
Agency Producer	Jake Flowers
Agency Producer	Charlotte Kühn
Editor	Marco Thau
剪辑师	Jonas Schubert
Executive Account	Ricarda Baudis
Chief Executive Officer (CEO)	Steffen Bewersdorf
Technical Lead	Philip Bennet
User Experience / Interface Designer	Julian Stahl
Creative Data Analyst	Nur Aishah Binte Iskandar