标题 | Whatever You Call It, We Should All Talk About It |
广告公司 | Saatchi & Saatchi |
广告战役 | Whatever you call it |
广告主 | Marie Curie |
品牌 | Marie Curie |
首次发布日期 | 2019 / 11 |
行业领域 | 疾病认知、救助机构 |
哲学 | Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. |
媒体类别 | 互动 |
长度 | |
音效制作 | Factory Studios |
音频后期制作 | Finger Music |
Business Affairs | Adrian Ash |
广告经理 | Meredith Niles |
文案 | Ryan Price |
文案 | Sarah Heavens |
执行创意总监 | Dan Treichel |
首席创意官 | Guillermo Vega |
美术指导 | Maria Suarez-Inclan |
战略企划 | Richard Huntington |
CSU Director | Rui Ferreira |
Account Management Team | Laura Battersby |
Account Management Team | Cassie Allen |
Account Management Team | Marie Deery |
设计师 | Nathan Crawford |
媒介公司 | Opticomm |
媒介企划 | Nicky Legg |
制作公司 | Moth Animation |
Sound Engineer | Mark Hills |
音乐作曲家 | Craig Brown |