| 标题 | Superman |
| 广告公司 | Publicis Conseil |
| 广告战役 | #NowNeverLater |
| 广告主 | Orange |
| 品牌 | Orange Yo |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 电信服务 |
| 哲学 | First launched in 2017, Yo is the communication platform developed by Orange and Publicis Conseil to address youth in MENA (Egypt, Jordan, Morocco, Tunisia), who represent a significant part of the population in this region and are a key audience for the brand. What’s Yo? A radical and bold way of communicating, designed to cut through the marketing “blahblah” wherein the brand cuts through the noise and goes straight to the point… to bring youth closer to what matters to them. Whilst Yo in 2017 focused on youth’s Fear of Missing Out (FOMO) insight with the claim “Straight up”, Orange returns with a new campaign based on this target’s desire to do things “Now, never later”. Elena Cabrero, Orange’s global brand advertising director states that “MENA youth want everything, now. What they love, they want to do it now – get it now – watch it now – show it now – share it now, never later. Orange answers their need by bringing them the connection to live in the now.” To kick off, Orange will launch 6 mini films inspired by viral videos that embody the codes of this generation: bold, free and deliberately unpolished. The films feature young people, in different situations, who all chose to follow their first instinct and live “now and never later”. The campaign also invites youngsters to share their own “Now, never later” moments on Social Media with the hashtag #NowNeverLater. The best content producers will be rewarded by the brand. The second media phase will include more details on the commercial offers that Orange developed specifically for this target |
| 媒体类别 | 电视 |
| 长度 | |
| Brand Director | Jean-François Rodriguez |
| Global Brand Advertising & Activations Director | Elena Cabrero |
| Head of MENA Advertising | Alexis Berger |
| Music Brand Manager | Vrej Minassian |
| International Advertising Campaign Manager | Charlie Lévêque |
| Global Media Manager | Géraldine Grümmer |
| 执行创意总监 | Elie Trotignon |
| 创意总监 | Frédéric Royer |
| 美术指导 | Delphine Arnol |
| 文案 | Julie Moreno |
| 客户经理 | Magali Bergeroux |
| 客户经理 | Carla Cabalfin |
| 客户经理 | Paul Chassais |
| 客户经理 | Samira Maarouf |
| 客户经理 | Margaux Jorelle |
| Strategy/Planning | Libby Little |
| 广告公司制片 | Pierre Marcus |
| 广告公司制片 | Bertrand Ayache-Anguenot |
| 制作公司 | Bollywood Productions |
| 制片 | Dominique Esmenard |
| 导演 | Jan Boon |
| Line Producer | Jonathan Vienot |
| Production Assistant | Samantha Mondelice |
| 后期制作 | Prodigious |
| 摄影指导 | Jean-Baptiste Rière |
| Post-production Producer | Franck-Hervé Marc |
| 剪辑师 | Romain Duplessier |
| 剪辑师 | Jan Boon |
| Color Grade Artist | Régis Oyer |
| Motion Design Lead | Julien Laudicina |
| 摄影师 | Guillaume Landry |
| Retoucher | Adrien Bénard |
| Sound Producer | Joël Tessonneau |
| 音效制作 | Prodigious |
| Business Affairs | Alice Rolin |
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