| 标题 | Web of Infamy |
| 广告公司 | 72andSunny |
| 广告战役 | Web of Infamy |
| 广告主 | Diageo |
| 品牌 | Smirnoff |
| 首次发布日期 | 2019 / 10 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 哲学 | This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. |
| 媒体类别 | 社交媒体 |
| Global Senior Vice President | Stephen O'Kelly |
| Global Marketing Director | Neil Shah |
| 执行创意总监 | Justine Armour |
| 创意总监 | Hugo Bierschenk |
| 创意总监 | Dean Woodhouse |
| 创意总监 | Guy Featherstone |
| 美术指导 | Brad Simon |
| Junior Art Director | Jon Krippahne |
| Junior Copywriter | Justin Joo |
| Design Director | Guy Featherstone |
| Senior Designer | Brad Simon |
| 摄影师 | Artem Nadyozhin |
| 摄影师 | Aline Gontar |
| 插图画家 | Ben Hasler |
| Group Production Director | Ryan Chong |
| Integrated Producer | Connor Gomez |
| 制片 | Jonny Weiss |
| Group Account Director | Diana Gonzalez |
| 客户经理 | Kamran Gossieaux |
| Executive Strategy Director | Tim Jones |
| Group Comms Director | Gregg Hirschorn |
| Communication Director | Emily Kearns |
| Strategy Director | Saeid Vahidi |
| Sr. PAL Manager | Elsa Mitsoglou |
| PAL Coordinator | Jennifer Sefa-Boakye |
| Senior Project Manager | Juliana Orozco |
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