Jesper Ericstam
Director at Backyard
Chicago, 美国
标题Family
广告公司
广告战役 Family
广告主 McDonald's
品牌 McDonald's
Posted11月 2018
行业领域 食品
剧情简介 Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda”
媒体类别 影视
首席创意官
美术指导
文案
客户企划
客户总监
客户经理
客户经理
Social Media Manager
设计师
设计师
设计师
设计师
制作公司
广告公司制片
导演
摄影指导
PR Agency
客户经理

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