标题 | Family |
广告公司 | Nord DDB STO |
广告战役 | Family |
广告主 | McDonald's |
品牌 | McDonald's |
Posted | 11月 2018 |
行业领域 | 食品 |
剧情简介 | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
媒体类别 | 影视 |
首席创意官 | Andreas Dahlqvist |
美术指导 | Joel Ekstrand |
文案 | Petter Dixelius |
客户企划 | Hanna Ternström |
客户总监 | Johan Molitor |
客户经理 | Carolina Johansson |
客户经理 | Andrea Odelius |
Social Media Manager | Robin Löthberg |
设计师 | Mei-Li Wu |
设计师 | Isabel Ambring |
设计师 | Sebastian Reinbring |
设计师 | Patrik Oscarsson |
制作公司 | Social Club |
广告公司制片 | Johan Svensson |
导演 | Jesper Ericstam |
摄影指导 | Henrik Stenberg |
PR Agency | Prime Stockholm |
客户经理 | Sara Davidsson |