Jesper Ericstam
Director at Backyard
Chicago, 美国
标题#howifight
广告公司
广告战役 #howifight
广告主 Fifth Third Bank
品牌 Fifth Third Bank
首次发布日期
行业领域 银行与金融服务、投资、证券服务
剧情简介 Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. 
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