Fifth Third Bank - "#howifight"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, 美国

14554

品牌: Fifth Third Bank
国家: 美国

广告主: Fifth Third Bank

标题	#howifight
广告公司	Leo Burnett Chicago
广告战役	#howifight
广告主	Fifth Third Bank
品牌	Fifth Third Bank
首次发布日期	2015 / 7
行业领域	银行与金融服务、投资、证券服务
剧情简介	Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer.
媒体类别	网站
长度	30 seconds
更多信息	53.com/howifight
制作公司	Backyard
首席创意官	Susan Credle
执行创意总监	Jon Wyville
执行创意总监	Dave Loew
Associate Creative Director, Copywriter	Kent Carmichael
Associate Creative Director, Art Director	Ryan Stotts
Senior UX Designer	Mark Montri
Business Manager	Anne Paganini
执行制片	David Moore
制片	Jacob Smith
制作公司	Active Theory
插图画家	Rafael Dante
EVP, Account Director	Louis Slotkin
SVP, Account Director	Lucy Greenlee
客户总监	Andrea Newsom
客户主管	Dan Gilroy
客户主管	Arianna Solimene
VP, Strategy Director	Adam Friedman
Senior Strategist	Michael Cheng
制片	Topher Cochrane
导演	Jesper Ericstam
特效	Timber
剪辑公司	Arcade
剪辑师	Nick Rondeau
音乐公司	Music Super Circus
摄影指导	Crille Forsberg
SVP, Group Client Director, Spark	Kerry Hemmerich
VP, Media Director, Spark	Chris Mittman
Associate Media Director, Spark	Ryan Stoer