|广告公司||Leo Burnett Chicago|
|广告主||Fifth Third Bank|
|品牌||Fifth Third Bank|
|剧情简介|| Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.|
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer.
|Associate Creative Director, Copywriter||Kent Carmichael|
|Associate Creative Director, Art Director||Ryan Stotts|
|Senior UX Designer||Mark Montri|
|Business Manager||Anne Paganini|
|EVP, Account Director||Louis Slotkin|
|SVP, Account Director||Lucy Greenlee|
|VP, Strategy Director||Adam Friedman|
|Senior Strategist||Michael Cheng|
|音乐公司||Music Super Circus|
|SVP, Group Client Director, Spark||Kerry Hemmerich|
|VP, Media Director, Spark||Chris Mittman|
|Associate Media Director, Spark||Ryan Stoer|
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