Joerg Herzog

Executive Creative Director / Creative Consultant at herzog. the beautiful consultancy.

Cologne Area, Germany, 德国

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概要

Joerg Herzog leads the creative teams at TBWA Düsseldorf Germany.
He works for Clients like Schwarzkopf, SYOSS, Adidas, Metro, Syoss, Nissan, Wagner Pizza, Henkel and lots more.

Joerg Herzog is the creative inventor /father of the well known Dove Campaign For Real Beauty.
For the first time Jörg Herzog (Art) and Dennis Lewis (Copy) used real women instead of models to be stars of an advertising campaign for cosmetics and created a global platform for the brand Dove. Jörg Herzog created and developed "the Dove Firming" campaign with real women in white underwear. The " tickbox" campaign, where people were able to discuss beauty stereotypes on posters and other media and many other well known and award winning campaigns for Dove.