标题 | Starving Artists |
广告公司 | BBDO New York |
广告战役 | Crispy Satisfaction |
广告主 | Mars, Inc. |
品牌 | Snickers Crisper |
首次发布日期 | 2016 / 1 |
行业领域 | 巧克力,巧克力棒,糖果,口香糖 |
剧情简介 | Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry. |
媒体类别 | 案例研究 |
长度 | |
导演 | Ulf Johansson |
制作公司 | Smith and Jones |
执行制片 | Philippa Smith |
音乐制作人 | Melissa Chester |
执行制片 | Amy Wertheimer |
制作经理 | David Rolfe |
美术指导 | Kayla Robinson |
美术指导 | Jimmy Morrissey |
文案 | Joey Henson |
创意总监 | Matt Herr |
创意总监 | Justin Bilicki |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
首席创意官 | Greg Hahn |
首席创意官 | David Lubars |