| 标题 | Lean |
| 广告公司 | TBWA\Manchester |
| 广告战役 | Lean |
| 广告主 | Crown Paints |
| 品牌 | Crown Breatheasy Paints |
| Posted | 8月 2002 |
| 产品 | Paint |
| 行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
| 广告口号 | Don't Just Paint It Crown It |
| 结果 | This paper demonstrates how Crown Paints defied advertising convention and used a creative idea based on a potential product negative. Despite an ongoing fight with Dulux, the campaign delivered significant sales growth of £28.2m way in excess of the £7.2m investment. Above all though, this case shows that advertisers no longer need to compromise. They dont need to choose between rational or emotional objectives to be successful. This paper uncovers a third option. Its called a Lean towards the unconventional |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Danny Brooke Taylor |
| 创意团队 | Danny Brooke Taylor |
| 创意团队 | Gary Hulme |
| 制作公司 | Pettersson & Åkerlund |
| 导演 | Johan Renck |
| 客户总监 | Graham Drury |
| 广告经理 | Joe Devitt |
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