Jay Benjamin
Executive Creative Director at Muhtayzik Hoffer
New York, 美国
标题How Do You See Me
广告公司
广告战役 World Down Syndrome Day 2016
广告主 CoorDown
品牌 CoorDown
首次发布日期
行业领域 疾病认知、救助机构
哲学 The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. 
媒体类别 电视
长度
客户主管
客户主管
战略企划总监
Social Media Director
首席创意官
创意总监
创意总监
Executive Creative Director/Writer
Creative Director, Copywriter
美术指导
Head of Film Production
执行制片
Director of Business Affairs
摄影指导
执行制片
Head of Production
制片
Production Supervisor
制作公司
演员/名人
导演

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