|标题||How Do You See Me|
|广告公司||Saatchi & Saatchi|
|广告战役||World Down Syndrome Day 2016|
|哲学||The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.|
|Social Media Director||Shae Carroll|
|Executive Creative Director/Writer||Mike Pierantozzi|
|Creative Director, Copywriter||Lauren McCrindle|
|Head of Film Production||John Doris|
|Director of Business Affairs||Marta Stajek|
|Head of Production||Hillary Rogers|
|Production Supervisor||Gilana Lobel|
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