标题 | Duck |
广告公司 | Goodby Silverstein & Partners |
广告战役 | Vivid Colour - Hewlett-Packard |
广告主 | Hewlett-Packard |
品牌 | Hewlett-Packard |
Posted | 6月 2005 |
行业领域 | 打印机与扫描仪 |
剧情简介 | The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners. |
媒体类别 | 互动 |
市场 | 美国 |
更多信息 | www.goodbysilverstein.com/awards/cannes/campaign/vivera_natureofcolor/ducks.html |
创意总监 | Keith Anderson |
创意总监 | Steve Simpson |
美术指导 | Dominic Goldman |
美术指导 | Will McGinness |
文案 | John Matejczyk |
设计师 | Will McGinness |
制片 | Mike Geiger |