| 标题 | DIY Shovel Promotion |
| 广告公司 | Ogilvy Germany |
| 广告战役 | DIY Shovel Promotion |
| 广告主 | Impact on Health |
| 品牌 | Impact on Health |
| Posted | 5月 2004 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | Hence we chose an unusual media solution to activate a new group of donors: The 21.89 million home improvers who visit DIY stores. In German DIY stores such as "Raab Karcher" we placed specially manipulated shovels with two knobs instead of just one right beside the normal shovels. They made the AIDS problem in South Africa more easily accessible to people. At the same time the promotion was supported by print ads and internet banners. |
| 问题 | The charity "Impact on Health" wanted to find a novel way of becoming more popular amongst a new target group of potential donors. Especially at Christmas time letterboxes, billboards and magazines are full of appeals for donations and people react with indifference to these standard executions. |
| 媒体类别 | POP Material Design |
| 客户主管 | John Goetze |
| 客户主管 | Franzis Heusel |
| 创意总监 | Thomas Hofbeck |
| 创意总监 | Stephan Vogel |
| 文案 | Philipp Bottcher |
| 美术指导 | Philipp Bottcher |
| 美术指导 | Marco Weber |
| Art Buyer | Christina Hufgard |
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