Franzis Heusel
Managing Director at BBDO Berlin
Berlin, 德国
标题The Full Story of Estonian Stress Buster
广告公司
广告战役 The Full Story of Estonian Stress Buster
广告主 Estonian Tourist Board
品牌 Visit Estonia
首次发布日期 2017 / 8
行业领域 目的地(国家与地点)
剧情简介 Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life.
哲学 Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn.
媒体类别 Web Film
长度
广告经理
广告经理
Creative Managing Director
文案
美术指导
Managing Director
Client Services Director
客户经理
Managing Director
创意团队
Creative Agency

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