| 标题 | Dance |
| 标题 (原始语言) | Dance |
| 广告公司 | AlmapBBDO |
| 广告战役 | Original do Brasil |
| 广告主 | Alpargatas |
| 品牌 | Havaianas |
| 首次发布日期 | 2016 / 5 |
| 行业领域 | 鞋类 |
| 剧情简介 | Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign. “Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world. |
| 哲学 | O primeiro comercial global de Havaianas, “Dança”, é uma deliciosa coreografia que celebra não só a marca Havaianas, mas a cultura e estilo de vida dos brasileiros. |
| 媒体类别 | 影视 |
| 长度 | |
| Graphic Producer | Landia |
| General Creative Director | Luiz Sanches |
| 执行创意总监 | Bruno Prosperi |
| 剪辑师 | Daniel Oksenberg |
| 剪辑师 | Tiago Gil |
| 美术指导 | Andre Sallowicz |
| 美术指导 | Luciano Lincoln |
| 执行制片 | Sebastian Hall |
| 执行制片 | Carolina Dantas |
| 导演 | RODRIGO SAAVEDRA |
| 摄影师 | Daniel Abello |
| Steadicam | Eric Catelan |
| Set Design | Tiago Gil |
| 制作公司 | Nash |
| Musical Producer | Satélite |
| 音效制作 | Satélite |
| Client Services | Fernanda Costa |
| Client Services | Carla Finamore |
| Client Services | Cristina Chacon |
| Client Services | Mariana Silveira |
| Client Services | Italo Vetorazzo |
| Client Services | Samia Reiter |
| RTV | Vera Jacinto |
| RTV | Elisa Mello |
| RTV | Ana Paula Casagrande |
| 客户企划 | Cintia Gonçalves |
| 客户企划 | Sérgio Katz |
| Plaaning | Utymo Oliveira |
| 客户企划 | Vanessa Sakamoto |
| 客户企划 | Beatriz Scheuer |
| Media Team | Carla Durighetto |
| 广告经理 | Carla Schmitzberger |
| 广告经理 | Rui Porto |
| 广告经理 | Christina Assumpçao |
| 广告经理 | Eliana Vilches |
| 广告经理 | Marcelo Vecchi |
| 广告经理 | Maria Fernanda Candeloro |