| 标题 | Visit Xbox |
| 广告公司 | McCann London |
| 广告战役 | VisitXbox |
| 广告主 | Microsoft XBOX |
| 品牌 | XBOX |
| 首次发布日期 | 2019 / 6 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| 导演 | Jim Nilsson |
| 导演 | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| 美术指导 | Dan Howarth |
| 设计师 | Matthew Thomas |
| 设计师 | Nazima Motegheria |
| Project Director | Clare Prager |
| 项目经理 | Anna Curtis |
| Managing Partner | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| 客户总监 | Andrew Wynn |
| 客户经理 | Conor Lloyd |
| 客户经理 | Anastasia Imam |
| 客户经理 | Lucy Manning |
| 客户主管 | Eloise Thompson |
| 首席创意官 | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| 执行制片 | Kin-man Ly |
| 制片 | Alex Dougan |
| 制片 | Jeremy Reichman |
| 制作 | Fire without Smoke |
| 后期制作 | Craft London |
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