标题 | Visit Xbox |
广告公司 | McCann London |
广告战役 | VisitXbox |
广告主 | Microsoft XBOX |
品牌 | XBOX |
首次发布日期 | 2019 / 6 |
行业领域 | 视频游戏/电玩控制器 |
剧情简介 | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
媒体类别 | 互动 |
长度 | |
首席创意官 | Rob Doubal |
首席创意官 | Laurence Thomson |
执行创意总监 | Jamie Mietz |
执行创意总监 | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
导演 | Jim Nilsson |
导演 | Jacob Bjordal |
Head of Strategy | Karen Crum |
Planner Director | James Appleby |
Planner Director | Fannie David |
美术指导 | Dan Howarth |
设计师 | Matthew Thomas |
设计师 | Nazima Motegheria |
Project Director | Clare Prager |
项目经理 | Anna Curtis |
Managing Partner | Sailesh Jani |
PR Senior Account Director | Nicole Robinson-Spaude |
客户总监 | Andrew Wynn |
客户经理 | Conor Lloyd |
客户经理 | Anastasia Imam |
客户经理 | Lucy Manning |
客户主管 | Eloise Thompson |
首席创意官 | Rob Smith |
Chief Production Officer | Sergio Lopez |
执行制片 | Kin-man Ly |
制片 | Alex Dougan |
制片 | Jeremy Reichman |
制作 | Fire without Smoke |
后期制作 | Craft London |