Sergio Lopez
Chief Production Officer at FOREAL
London, 英国
标题United Against Dementia
广告公司
广告战役 United Against Dementia
广告主 Alzheimer's Society
品牌 Alzheimer's Society
首次发布日期 2017 / 4
行业领域 疾病认知、救助机构
剧情简介 Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
媒体类别 电视
长度
制作公司
剪辑公司
Media Company
Media Company
执行创意总监
执行创意总监
Other
美术指导
Business Director
客户总监
客户经理
Planning Partner
导演
摄影指导
制片
Executive Director of Integrated Production
执行制片
制片
Business Affairs Executive Producer

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