| 标题 | Shred Life |
| 广告公司 | McCann London |
| 广告战役 | Shred Life |
| 广告主 | Shredded Wheat |
| 品牌 | Shredded Wheat |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 谷物早餐 |
| 哲学 | McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below. |
| 媒体类别 | 影视 |
| 长度 | |
| 执行创意总监 | Rob Doubal |
| 执行创意总监 | Laurence Thomson |
| 创意总监 | Matt Crabtree |
| 创意总监 | Simon Hepton |
| Head of Interactive Production | Sergio Lopez |
| 执行制片 | Sophie Chapman-Andrews |
| 广告公司制片 | Doris Tydeman |
| Planner | Nathaniel Hill |
| Planner | James Appleby |
| Managing Partner | Kate Modeland |
| 客户总监 | Laura Weightman |
| 客户经理 | Lauren Benezra |
| 客户经理 | Chris Braks |
| 项目经理 | Jonathan Marshall |
| 制作公司 | Craft London |
| 导演 | Blake Claridge |
More Work
SEE ALLBound By Ink
- 品牌:
- Gears of War
- 广告公司:
- McCann London
Hellblade 2
- 品牌:
- Xbox
- 广告公司:
- McCann London
Get Stuck In
- 品牌:
- Just Eat
- 广告公司:
- McCann London
Beyond Generations
- 品牌:
- Xbox
- 广告公司:
- McCann London
'How To' ReBox
- 品牌:
- Xbox
- 广告公司:
- McCann London
Howard & Dhillon
- 品牌:
- Xbox
- 广告公司:
- McCann London
Mary & Jason
- 品牌:
- Xbox
- 广告公司:
- McCann London
Nurofen for Children 2020
- 品牌:
- Nurofen
- 广告公司:
- McCann London
Nurofen Express 2020
- 品牌:
- Nurofen
- 广告公司:
- McCann London