| 标题 | Shell |
| 广告公司 | DDB Budapest |
| 广告战役 | Shell |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 5月 2005 |
| 行业领域 | 轿车 |
| 广告口号 | For the love of automobiles |
| 哲学 | After joining the European Union, due to their different price policy, Volkswagen has reduced its prices, contrary to other car producers. The value is dramatized by showing what one should expect for this price: the shell of the car. |
| 问题 | Volkswagen cars are perceived as expensive in the Hungarian market. |
| 媒体类别 | 海报 |
| 市场 | 匈牙利 |
| 创意总监 | Zoltán Simon |
| 美术指导 | Tibor Varga |
| 文案 | Eva Juhasz |
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