标题 | Ducks 2 |
广告公司 | DDB Budapest |
广告战役 | 15 Years - McDonald's |
广告主 | McDonald's |
品牌 | McDonald's |
Posted | 10月 2003 |
行业领域 | 餐馆与快餐 |
广告口号 | Dropping in for 15 years |
剧情简介 | With "Ducks the second film we were produced, we took this idea of irresistibility and showed it through the eyes of a duck family. The little ducklings are crossing the road for the first time and learning what is natural to expect and what not. |
问题 | McDonalds is so much a part of the Hungarian families everyday life that going into McDonalds has become (almost) irresistible. McDonalds has gained families trust and it has become a point of reference. It is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonalds, everytime they see the golden arches. So natural, that even nature itself had to take into account... |
媒体类别 | 电视 |
长度 | |
创意总监 | Zoltán Simon |
文案 | Zoltán Simon |
美术指导 | Tibor Varga |
导演 | Albert Saguer |
音乐 | Mirwais |
客户主管 | Paul Criveanu |
客户主任 | Phil Reed |
制作公司 | Ovideo |
灯光主管/照明 | Miquel Rosello |