Tibor Varga
美术指导 at DDB Budapest
Budapest, 匈牙利
标题Ducks 2
广告公司
广告战役 15 Years - McDonald's
广告主 McDonald's
品牌 McDonald's
Posted10月 2003
行业领域 餐馆与快餐
广告口号 Dropping in for 15 years
剧情简介 With "Ducks” the second film we were produced, we took this idea of irresistibility and showed it through the eyes of a duck family. The little ducklings are crossing the road for the first time and learning what is natural to expect and what not.
问题 McDonald’s is so much a part of the Hungarian families’ everyday life that going into McDonald’s has become (almost) irresistible. McDonald’s has gained families’ trust and it has become a point of reference. It is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonald’s, everytime they see the golden arches. So natural, that even nature itself had to take into account...
媒体类别 电视
长度
创意总监
文案
美术指导
导演
音乐
客户主管
客户主任
制作公司
灯光主管/照明

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