标题 | What people think I do. |
广告公司 | ANR.BBDO Göteborg |
广告战役 | What people think I do. |
广告主 | Skandiamäklarna |
品牌 | Skandiamäklarna |
Posted | 3月 2014 |
行业领域 | 房地产 |
剧情简介 | Real estate agents |
哲学 | The "What people think I do / What I really do" meme focuses on people's own perception of their profession and the prejudices that exist in society about the various professions. And there are a lot of prejudices about real estate agents in Sweden, due to the fact that Swedes have very low trust in them. One way to disprove the prejudices and misconceptions is to dare to touch the subject, and in this case, we did it with the help of internet phenomenons and self-distance. |
媒体类别 | 平面 |
创意总监 | Andreas Lönn |
文案 | Stephanie Moradi |
美术指导 | Fredrik Broander |
摄影师 | B Smart |
项目经理 | Pontus Karlsson |
客户经理 | Giustina Guariglia |
Planner | Maria Sandberg |