Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, 葡萄牙
标题Smartbell
广告公司
广告战役 Smartbell
广告主 AXA
品牌 AXA
Posted5月 2017
行业领域 运输、旅行及旅游
剧情简介 FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
媒体类别 Web Film
长度
首席创意官

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