标题 | Smartbell |
广告公司 | FCB Warsaw |
广告战役 | Smartbell |
广告主 | AXA |
品牌 | AXA |
Posted | 5月 2017 |
行业领域 | 运输、旅行及旅游 |
剧情简介 | FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Luis Silva Dias |