标题 | The Moving Food Truck |
广告公司 | FCB Lisbon |
广告战役 | The Moving Food Truck |
广告主 | ADEXO |
品牌 | ADEXO |
首次发布日期 | 2016 / 5 |
行业领域 | 保健与医药产品 |
剧情简介 | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
哲学 | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
媒体类别 | Web Film |
长度 | |
执行创意总监 | edson athayde |
执行创意总监 | Luis Silva Dias |
美术指导 | Eduardo Tavares |
文案 | Victor Afonso |
文案 | Viton Araùjo |
制片 | César Monteiro |
导演 | Mário Patrocínio |
制作公司 | BRO cinema |