Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, 葡萄牙
标题Love Without Barriers
广告公司
广告战役 Love Without Barriers
广告主 Rumos
品牌 Rumos
首次发布日期 2016 / 4
行业领域 电视,高保真音响,视频播放器,个人音响及配件
广告口号 We rise together
剧情简介 With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
哲学 Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
问题 We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
结果 Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
媒体类别 社交媒体
长度
更多信息 www.amorsembarreiras.com
执行创意总监
Chairman
文案
美术指导
导演
摄影指导 Pedro Patrocínio
制作公司
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started