标题 | Moonwalk |
广告公司 | FCB Lisbon |
广告战役 | Don't text and drive. |
广告主 | ACAM Drivers Safety Association |
品牌 | ACAM Drivers Safety Association |
首次发布日期 | 2016 / 3 |
行业领域 | 消费者及公共服务 |
广告口号 | Don't text and Moonwalk. Don't text and drive. |
剧情简介 | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
哲学 | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
问题 | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
结果 | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
媒体类别 | 杂志 |
美术指导 | Ian Guimarães |
文案 | Viton Araùjo |
首席创意官 | edson athayde |
Chairman | Luis Silva Dias |
插图画家 | Ian Guimarães |