Robin de Lestrade
Creative Director at VML
Boulogne-Billancourt, 法国
标题Daddy
标题 (原始语言)Daddy (version anglaise)
广告公司
广告战役 Daddy
广告主 Bic
品牌 Bic
首次发布日期 1999 / 11
产品 Razors
行业领域 剃须刀,刀片
广告口号 You'll never be quite the same.
剧情简介 A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy".
Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy""
哲学 Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product.
问题 Africa has a great shaving market potential but currently this market is dominated by double egde razors.
Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors.
媒体类别 电视
长度
市场 Africa
文案
美术指导
导演
制作公司

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