标题 | Daddy |
标题 (原始语言) | Daddy (version anglaise) |
广告公司 | TBWA\PARIS |
广告战役 | Daddy |
广告主 | Bic |
品牌 | Bic |
首次发布日期 | 1999 / 11 |
产品 | Razors |
行业领域 | 剃须刀,刀片 |
广告口号 | You'll never be quite the same. |
剧情简介 | A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy"" |
哲学 | Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product. |
问题 | Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors. |
媒体类别 | 电视 |
长度 | |
市场 | Africa |
文案 | Matthew Branning |
美术指导 | Robin de Lestrade |
导演 | Raphaël Durand |
制作公司 | Les Producers |