标题 | The Ola |
标题 (原始语言) | La Ola |
广告公司 | Les Présidents |
广告战役 | The Ola - Williams |
广告主 | Sara Lee |
品牌 | Williams |
Posted | 12月 1999 |
产品 | Stick Deodorant |
产品 (原始语言) | Gamme Sticks Déodorants Williams |
行业领域 | 体香剂 |
广告口号 | Loves skin. Hates odours. |
广告口号 (原始语言) | Aime la peau. Pas l'odeur. |
剧情简介 | The film is a travelling shot of a crowd which starts a wave in a big stadium. The camera follows the people who stands up, raises its arms and they sit down. But suddenly, the seats are empty. A dozen rows with no one. After a few seconds, we see a man, all by himself. He stands up, raises his arms, shouts and then sits down. Then again, we see empty rows with no one seated. After a dozen of them, the crowd is back continuing the wave started before. Need a good deodorant? The packshot of the new Williams deodorant appears. |
剧情简介 (原始语言) | Lors d'une Ola dans un stade, le travelling montre l'absence de foule autour d'un homme |
哲学 (原始语言) | Prendre le contre-pied des caricatures d'homme établies par les communications concurrentes (the perfect man / the modern man) |
问题 (原始语言) | Comment replacer dans un contexte décalé et humoristique la notion d'odeur corporelle sans dévaloriser le client Williams |
媒体类别 | 电视 |
长度 | |
市场 | 法国 |
创意总监 | Olivier Altmann |
文案 | Olivier Couradjut |
美术指导 | Rémy Tricot |
广告公司制片 | Christine Bouffort |
导演 | Samuel Tourneux |
制作公司 | Why us? |
客户主任 | Christophe Devaux |
客户主任 | Arnaud Laurent |
客户主任 | Pascal Fontaine |
客户经理 | Nicolas Bordas |
客户经理 | Grégoire Champetier |
客户经理 | Janna Brody-Mas |
广告公司制片 | Christophe Starkman |