Olivier Couradjut
Directeur de création at Lafayette Agency
Paris, 法国
标题The Ola
标题 (原始语言)La Ola
广告公司
广告战役 The Ola - Williams
广告主 Sara Lee
品牌 Williams
Posted12月 1999
产品 Stick Deodorant
产品 (原始语言) Gamme Sticks Déodorants Williams
行业领域 体香剂
广告口号 Loves skin. Hates odours.
广告口号 (原始语言) Aime la peau. Pas l'odeur.
剧情简介 The film is a travelling shot of a crowd which starts a wave in a big stadium. The camera follows the people who stands up, raises its arms and they sit down. But suddenly, the seats are empty. A dozen rows with no one. After a few seconds, we see a man, all by himself. He stands up, raises his arms, shouts and then sits down. Then again, we see empty rows with no one seated. After a dozen of them, the crowd is back continuing the wave started before. Need a good deodorant? The packshot of the new Williams deodorant appears.
剧情简介 (原始语言) Lors d'une Ola dans un stade, le travelling montre l'absence de foule autour d'un homme
哲学 (原始语言) Prendre le contre-pied des caricatures d'homme établies par les communications concurrentes (the perfect man / the modern man)
问题 (原始语言) Comment replacer dans un contexte décalé et humoristique la notion d'odeur corporelle sans dévaloriser le client Williams
媒体类别 电视
长度
市场 法国
创意总监
文案
美术指导
广告公司制片
导演
制作公司
客户主任
客户主任
客户主任
客户经理
客户经理
客户经理
广告公司制片

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